I normally wouldn’t recommend a video that’s this long to everyone, but if you’re a blogger, you need to see this video.

As someone who runs multiple blogs in addition to having a full-time job, I’ve often wondered how major bloggers can put in all the work required to grow their blogs and get a huge audience. Contrary to popular belief, “if you build it they will come” just isn’t always the case. There’s plenty of other work that goes into being a success and getting a huge audience.

I’m always on the lookout for truly actionable advice from these kinds of bloggers, since a lot of the advice out there is of a theoretical nature, instead of saying, “Here are some specific things I do that have helped my blog succeed.” Fortunately, I ran across this video of Tim Ferriss, author of the hugely popular The 4-Hour Work Week, giving a talk at this year’s San Francisco WordCamp.

Unlike many keynote addresses, he packs a huge amount of useful knowledge into his talk. Even though I know a lot about WordPress, I was still furiously taking notes while watching the video. He casually drops some great info, stats, and resources, so even though it’s long, it’s well worth watching the whole thing.